Faceted navigation is an internal navigation system usually found on E-Commerce sites enabling visitors to quickly and efficiently navigate large categories to find the products they were looking for.
One of the biggest challenges for any E-Commerce website no matter how big or small is the faceted navigation.
A faceted navigation strategy usually impacts over 90% of all pages on any given online store. This makes the SEO strategy being deployed absolutely crucial to the business’s success in organic search.
Unfortunately no two websites are the same, even if they are in the same industry. A carefully thought-out and executed bespoke faceted navigation strategy is always a must
If you need help or advice on your faceted navigation strategy, get in touch with us.
We have helped online stores from all industries and sizes ranging from 1,000 products to well over 100,000 products and faceted navigation URLs in the millions.